Outreach and Marketing Manager

We are looking for a growth-focused leader to amplify the voice of SeekersGuidance. As the Outreach and Marketing Manager, you are responsible for one thing above all else: connection.

You will lead the department that connects millions of seekers worldwide to our life-changing courses and resources. You aren’t just “managing marketing”; you are strategizing how to break down barriers to access. From high-level campaign strategy to the daily execution of social media, email, and paid ads, you will drive the engine that brings students to our virtual doors.

What You’ll Do:

1. Lead the Strategy

• Design and execute data-driven marketing campaigns that segment our audience and deliver the right message at the right time
• Promote our learning streams and courses with a singular focus: consistently increasing student registrations
• Conduct market research to understand student needs and emerging trends, ensuring our message stays relevant

2. Master the Funnel (Ads & Email)

• Manage paid advertising across all platforms, optimizing for performance and efficient ad spend
• Own the email channel. You will strategize how to grow our mailing lists and improve open/click rates through compelling copy and segmentation
• Run quality assurance on all outgoing comms to ensure perfection

3. Own the Brand Presence (Social & Web)

• Oversee the social media calendar, ensuring every post highlights our value and adheres to brand guidelines
• Direct the creative team on design assets—you know what looks good and what converts
• Collaborate on SEO strategy (organic search, link-building) to ensure our website is discoverable globally

4. Lead the Team

• Manage a global team of media assistants and creatives. You will delegate effectively, provide performance reviews, and foster a culture of excellence
• Serve as the “Project Manager” for the department, ensuring campaigns launch on time and on spec
• Report weekly to executive leadership on KPIs, providing clear insights into what is working and what needs to change

Key Performance Indicators (How You Win):

• Student Growth: Consistent month-over-month increase in new course registrations
• Reach & Engagement: Measurable growth in social media followers and engagement rates across key platforms
• Email Performance: Maintain email open and click-through rates above industry benchmarks
• Ad Efficiency: Optimize Cost Per Acquisition (CPA) for paid campaigns to maximize budget impact

Who You Are:

• A Growth Marketer: You have a successful track record (3+ years) in senior marketing roles. You know how to grow an audience
• A Strong Communicator: You are an excellent copywriter. You can craft a subject line that gets opened and a caption that gets shared
• Data-Driven: You don’t guess; you look at the stats. You are comfortable tracking website statistics and building dashboards to monitor progress
• A Natural Leader: You are self-motivated, organized, and capable of managing a remote team without micromanaging
• Mission-Aligned: Knowledge of the nonprofit or Islamic education sector is a major plus